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To stay current on what our organization is up to and for more information on upcoming events.
The Shasta County Beef Ambassador Competition was started in 1992. It is part of the National Beef Ambassador Programs, which is sponsored by the American National CattleWomen in cooperation with the Cattlemen’s Beef Board. The program is designed to train youth advocates in the Beef industry. Ages for Jr. are 12 to 16 and ages for Sr. are 17-20. While preparing for competition, the contestants will learn about the nutritional and economic value of beef, environmental aspects of raising beef, food safety, beef by-products, as well as the versatility of beef.

We encourage you to participate in our organization!

Listed below our some of our specific programs and events we offer in Shasta County.
Dinners and BBQ Fund Raising Scholarships Fair Booth and Community Faires
Ag in the Classroom Beef Education and Promotion Beef Ambassador Contest Beef Princess Contest
Beef Princess Requirements Applicant must be between the ages of 12 years through 19 years old. Applicant must have transportation Applicant must be able to promote beef as part of a healthy and balanced diet Beef Princess Duties Applicant will be required to help promote beef at the Shasta County Cattlemen & CattleWomen’s Red Barn during the fair in June, appear in local parades and promote an understanding of ranching in classrooms, libraries and at any other event that is asked of them by the committee. Applicant will represent SCCA/SCCW at activities throughout their term pertaining to the beef industry. Applicant will be required to crown the following year Beef Princess recipient. Beef Princess Contest Contestant will introduce themselves and speak about their activities during dinner with the judges. Contestant will write and deliver a three minute speech about the beef industry on a topic of their choice such as beef’s nutritional value, environment, beef industry issues, etc. Contestant must be able to answer questions on current beef industry topics. Judging Criteria Speaking Ability Knowledge of the Beef Industry Personality, Poise and Preparedness Interview What Do I Win? $100, Belt Buckle, Shirt
Beef Ambassador Program & Beef Princess Contest
Beef Ambassador Requirements Applicant for Junior Beef Ambassador must be 12-16 years of age as of September 1, Senior Beef Ambassador must be 17-20 years of age as of September 1 Applicant may be male or female, must have transportation and be able to promote beef as part of a healthy diet The Junior Beef Ambassadors and the Senior Beef Ambassador winner will represent SCCA/SCCW at the California State Beef Ambassador Contest. This competition will determine the state ambassadors to represent the Northern region. California Senior Beef Ambassador winner may also be invited to compete for a National Collegiate Beef Advocate position. Beef Ambassador Duties Applicant will be asked to help at the Shasta County Cattlemen/CattleWomen’s Red Barn during the Shasta District Fair in June Applicant will represent SCCA/SCCW at public activities pertaining to the beef industry throughout the year Beef Ambassador Contest Contest consists of three parts: interview, mock consumer promotion/interaction, and a written issue response Contestant must be able to answer questions on current beef industry issues Contestant will introduce themselves during dinner and participate in a mock consumer interaction Judging Criteria Speaking Ability, Personality & Poise and Knowledge of the Beef Industry Interview by Judges Mock Consumer promotion/interaction Written issue response What do you win? The Junior and Senior contest winners will win a shirt, belt buckle, $100 and will go on to represent Shasta County CattleWomen at the California State Beef Ambassador Contest (expenses paid).
BEEF AMBASSADOR & BEEF PRINCESS APPLICATION
Beef Ambassador Contest Rules Beef Ambassador & Beef Princess Application
SSW President, Deborah Scammon and SCCA President Shannon Woton with our Lilly Fernandez (Beef Princess, ), Keller Ledbetter (Jr. Beef Ambassador) and Madeline Evans (Sr. Beef Ambassador)
Applications and all class materials are due, Dec. 1st. Late entries will not be accepted.
Congratulations to our 2022 Beef Ambassadors & Beef Princess
Jr Beef Ambassador Luke Steele
Sr Beef Ambassador Kassidy Zulliger
Beef Princess Abigail Fernandez
Congratulations to our 2024 Beef Ambassadors & Beef Princess
Congratulations to our 2023 Beef Ambassadors & Beef Princess
Jr Beef Ambassador Keller Ledbetter
Sr. Beef Ambassador Madeline Evans
Beef Princess Lilly Fernandez
2023 Beef Princess, Lilly Fernandez presenting the new 2024 Beef Princess, Natalie Fernandez her buckle.
2023 Beef Princess, Lilly Fernandez presenting new 2024 SR Beef Ambassador Sierra Dorroh her buckle.
2023 Beef Princess, Lilly Fernandez presenting new 2024 Jr BA Rylee Balcom her buckle.
The Shasta County Beef Ambassador Competition was started in 1992. It is part of the National Beef Ambassador Programs, which is sponsored by the American National CattleWomen in cooperation with the Cattlemen’s Beef Board. The program is designed to train youth advocates in the Beef industry. Ages for Jr. are 12 to 16 and ages for Sr. are 17-20. While preparing for competition, the contestants will learn about the nutritional and economic value of beef, environmental aspects of raising beef, food safety, beef by- products, as well as the versatility of beef.

SHASTA COUNTY CATTLEWOMEN

An Organization Dedicated to the Livestock Industry!

Follow Us On:

To stay current on what our organization is up to and for more information on upcoming events.
Beef Ambassador Program & Beef Princess Contest
BEEF AMBASSADOR & BEEF PRINCESS APPLICATION
2024 Beef Ambassador Contest Rules 2024 Beef Ambassador & Beef Princess Application
Applications and all class materials are due, Dec. 1, 2023. Late entries will not be accepted.
SSW President, Deborah Scammon and SCCA President Shannon Woton with our Lilly Fernandez (Beef Princess, ), Keller Ledbetter (Jr. Beef Ambassador) and Madeline Evans (Sr. Beef Ambassador)
Shasta County Cattlemen President, Brian Stephenson, 2024 SR Beef Ambassador, Sierra Dorroh, JR Beef Ambassador, Rylee Balcom, Beef Princess, Natalie Fernandez, and Shasta County Cattlewomen President, Debbie Scammon.
2023 Beef Princess, Lilly Fernandez presenting the new 2024 Beef Princess, Natalie Fernandez her buckle.
2023 Beef Princess, Lilly Fernandez presenting new 2024 SR Beef Ambassador Sierra Dorroh her buckle.
2023 Beef Princess, Lilly Fernandez presenting new 2024 Jr BA Rylee Balcom her buckle.
Congratulations to our 2024 Beef Ambassadors & Beef Princess
Past Beef Ambassadors & Beef Princesses